Hi, I'm Jessica.
I'm a strategist with 16 years of experience helping brands turn complex topics, knowledge, and ideas into marketing that makes people feel something.
I've been the founding marketing hire at two startups and a senior content leader at mid-size and enterprise companies. Across those roles, I built content programs from scratch, ran demand gen, launched products, and wrote for executives, flagship events, and sales teams.
Today, I work as a freelancer, offering senior-level judgment without the ramp-up time or a full-time hire. I deliver everything from big-picture content and messaging strategy to individual campaigns. But if you're looking for someone to help you crank out 'AI-at-scale' keyword-stuffed, soulless marketing, I'll have to politely decline. I selectively use AI to speed up my process, but not to outsource my thinking.
I believe with my whole heart that all good content starts with a compelling point of view. That's why I help brands tell stories that matter, share opinions worth considering, and show up as authentically, unmistakably human.
If your marketing needs a sharper point of view (and a teensy bit less jargony bullshit), let's get to work.
→ Send me a message or connect with me on LinkedIn.
Portfolio
Customer case study
B2B SaaS | Freight shipping and logistics
I ran a gap analysis, and paper products had the best opportunity-to-penetration ratio, so that's where the case study program started. I interviewed Roseburg Forest Products and wrote about how they cut manual tendering by about 85%. Sales now uses it in post-demo follow-ups and nurture flows.
Thought leadership piece
B2B SaaS | Financial services
I analyzed the data and wrote Hearsay's 2024 Content Study, pulling out social selling trends and line-of-business benchmarks for financial services. I also surfaced the headlines that turned it into press coverage.
Company milestone
B2B SaaS | Film and television production
Fifty years of EP, from Little House on the Prairie to The Pitt. I dug into the company's history and pulled out the most human parts of how it was born, because nobody reads an anniversary post for the timeline.
Corporate thought leadership
B2B SaaS | Financial services
Five barriers to long-term social selling success, from an "Ask the expert" series with Hearsay's senior leaders. In-house subject matter experts are one of the most underused assets a marketing team has, and this series put them to work.
Executive spotlight
B2B SaaS | Film and television production
A profile of the company's EVP of Residuals, one of the most complicated corners of production payroll. The people behind a brand are part of why customers trust it, so I made this one about him.
Sponsored content | Inman News
B2B SaaS | Real estate
How one top brokerage kept ownership and leadership but handed off operations, written to showcase the value of maintaining independence within a white-label brokerage model.
Expert-led guide
B2B SaaS | Film and television production
End-of-year production payroll cleanup, built from interviews with EP's payroll tax experts. I asked the specific questions that get the details right, then cross-referenced the legislation so every line would hold up.
