Hi, I'm Jessica.
I'm a strategist with 16 years of experience helping brands turn complex topics, knowledge, and ideas into marketing that makes people feel something.
I've been the founding marketing hire at two startups and a senior content leader at mid-size and enterprise companies. Across those roles, I built content programs from scratch, ran demand gen, launched products, and wrote for executives, flagship events, and sales teams.
Today, I work as a freelancer, offering senior-level judgment without the ramp-up time or a full-time hire. I deliver everything from big-picture content and messaging strategy to individual campaigns. But if you're looking for someone to help you crank out 'AI-at-scale,' keyword-stuffed, soulless marketing, I'll have to politely decline. I selectively use AI to speed up my process, but not to outsource my thinking.
I believe with my whole heart that all good content starts with a compelling point of view. That's why I help brands tell stories that matter, share opinions worth considering, and show up authentically and unmistakably human.
If your marketing needs a sharper point of view (and a teeny bit less jargony BS), let's get to work.
→ Send a message or connect on LinkedIn.
Portfolio
Annual trends report
B2B SaaS | Financial services
I analyzed the data and wrote Hearsay's 2024 Content Study, pulling out social selling trends and line-of-business benchmarks for financial services. I also surfaced the headlines that turned it into press coverage.
Corporate milestone celebration
B2B SaaS | Film and television production
I dug into the company's history and pulled out the most human parts of its origin story, because nobody reads an anniversary post for the timeline.
Customer case study
B2B SaaS | Freight shipping and logistics
I ran a gap analysis, and paper products had the best opportunity-to-penetration ratio, so that's where the case study program started. I interviewed the customer and wrote about how they cut manual tendering by about 85%. Sales now uses it in post-demo follow-ups and nurture flows.
Corporate thought leadership
B2B SaaS | Financial services
I developed an "Ask the Expert" blog series featuring subject matter experts across the organization. This one focused on five barriers to long-term social selling success. In-house experts are commonly one of the most underused assets a marketing team has, and this series put them to work.
Executive spotlight
B2B SaaS | Film and television production
I penned a profile of the company's EVP of Residuals, the go-to expert on one of the most complex pieces of production payroll. The people behind a brand play a major role in building trust, and this guy knows his stuff, making him the perfect candidate for a spotlight piece.
Data analysis digest
B2B SaaS | Financial services
I turned a dense study of 2.3 million AI citations into a digestible blog post for financial services marketers. I built the story around the finding that mattered most to them: firms can directly influence 88% of the sources AI cites.
Expert-led guide
B2B SaaS | Film and television production
I wrote a how-to guide on end-of-year production payroll cleanup, built from interviews with EP's payroll tax experts. I asked the specific questions that get the details right, then cross-referenced the legislation so every line would hold up.
Customer story
B2B SaaS | Healthcare
I share how a major medical provider removed friction from the patient journey, built from their marketing leader's session at Yext's Healthcare Marketing Forum. I led with results: a 36% lift in provider search usage and a 711% surge in online appointments.
Sponsored content
B2B SaaS | Real estate
The goal of this piece is to show, not tell — in a non-salesy way — why owners of top independent brokerages are excited about maintaining ownership of the business they worked so hard to build while handing off the operational burdens. It shows the real human benefits gained by the broker and agents, as well as their buyers and sellers.
