Creative. Consistent. Collaborative.

• 15 years in B2B SaaS and real estate
• Proven content creator, writer, and editor
• Creative demand generation strategist
• Trusted team and project lead
• Data-driven big picture thinker

• Helped a SaaS startup reach unicorn status  🦄
• Operated a successful freelance business for 4+ years  👩🏻‍💻
• Currently drafting my first book 📚 

Experienced prose pro.

• Write engaging blogs (thousands published!), marketing emails (drip and one-off), and more 
• Create clear, concise web copy, sales collateral, eBooks, whitepapers, articles, and press releases
• Work across a variety of industries, including real estate, SaaS, healthcare, small business, and technology

Thorough proofreader.

• Edit long and short-form blog posts, articles, PR, web copy, email copy, white papers, slide decks, sales collateral pieces, sales scripts, inter-company comms
• Have a keen eye for detail and clarity
• Focus on readability and formatting to optimal content performance

Big picture thinker.

• Create detailed buyer personas that can be used to influence content efforts
• Strategically develop content topics that will resonate with those personas at each stage of the buyer's journey
• Identify keyword opportunities to pursue
• Build robust editorial schedules to keep everyone organized 
• Help companies develop a brand voice, tone, and style

Content auditor.

• Review web copy, email campaigns, social pages, and other marketing content - and define how to optimize it
• Provide actionable ways to repurpose existing assets via a content plan
• Help businesses get more leverage out of each asset
• Strategically define when and how to best utilize existing assets vs. when to create new ones; identify content gaps and areas of opportunity

Masterful manager.

• Expertly navigate all the unique moving parts involved in content creation
• Effectively and efficiently collaborate with writers, editors, designers, third-party publishers, producers, and PR agencies
• Lead projects; keep stakeholders informed, creatives on-task, approval grantors in the loop, and deliverables on track

Clever asset optimizer.

• Freshen up existing content to generate consistent site traffic growth
• Review existing assets; identify areas of opportunity to increase site visitors and put a plan in place to make it happen
• Help marketers understand how to fully leverage each content piece
• Provide guidance on how to increase domain authority

Strategy demystifier.

• Help companies sidestep common social mistakes by developing a strategic marketing plan designed to meet lead engagement and company goals
• Provide platform-specific content best practices and asset guidance 
• Help leaders respond to not-so-flattering social comments in a way that will protect their brand reputation and help them earn trust

Full lead lifecycle content developer.

• Explain the differences between top, middle, and bottom of funnel content
• Map every buyer's journey and detail what type of content assets best support the buyer at each stage 
• Identify nuanced pivot points throughout the journey and provide strategic guidance on how to most effectively connect with (and ultimate, convert) each target persona

Things that set me apart.

1. HuffPost + Inman Contributor
2. Unreasonably attached to content I create
3. Know my way around some HTML + CSS
4. Basic design layout skills (Canva, Acrobat)
5. Experience with multiple CMS platforms

A peek into my (charming) personality.

1. Responsible
2. Strategic
3. Communication
4. Connectedness
5. Relator